Tennis Star Aryna Sabalenka Takes Stake in David Beckham’s IM8

IM8, the supplement brand co-founded by David Beckham and health sciences company Prenetics, has signed female tennis star Aryna Sabalenka as a global ambassador in a deal that also sees Sabalenka become a shareholder of IM8, the sides announced during Wimbledon 2025.

The deal marks the first time Sabalenka, currently the top-ranked player in women’s tennis, has endorsed a supplement brand. According to the sides, the partnership came about organically after Sabalenka started using IM8 at the urging of her coach earlier this year and saw results.

As a professional athlete, I’m extremely cautious about what I put in my body. I’ve tried countless supplements and naturally am always skeptical. Trust is everything,” Sabalenka said in a statement. “After my coach recommended IM8, I noticed a difference within weeks – better energy throughout long matches, faster recovery, and improved focus when it matters most.”

She added that the partnership goes “far beyond a typical endorsement.”

“I’ve become a shareholder in Prenetics because I genuinely believe in what this product delivers,” Sabalenka said. “Being part of a brand co-founded by David Beckham, who understands the demands of elite sports at the highest level, makes this even more special.”

As a global ambassador, Sabalenka will become “another face of the brand” for IM8 alongside Beckham, Prenetics CEO Danny Yeung told Athletech News. For example, Sabalenka will feature prominently on the homepage of IM8’s website, which until now has been adorned exclusively by Beckham.

Beckham will continue to feature in marketing for IM8, but the addition of Sabalenka gives IM8 an impressive one-two punch of globally popular sports figures, including a current female star.

IM8 made a big push into the U.S. market earlier this year, but Yeung notes that it’s a global brand with global ambitions.

“The U.S. market only makes up 50% of our overall sales,” he said. “So having someone like (Sabalenka) who is at the peak of her game – a world number one – will introduce us to a lot more customers, and I’d imagine a lot of athletes as well.”