How Tennis Icon Andy Murray Is Moving From Centre Court to ‘Centre Stage’

WME and its IMG Tennis division worked with the Scottish star athlete to develop a very different kind of tour, bringing him to venues where fans will place their mobiles in lockable pouches for a VIP experience.

Scottish tennis icon Andy Murray is used to touring and playing on many a center court, including the famous Centre Court of Wimbledon. Now, he is taking the spotlight on a very different tour, one that will bring his new show Centre Stage to four U.K. venues in the run-up to Wimbledon 2025.

Murray developed the interactive live stage shows with a screen with video footage behind him with WME and its IMG Tennis team. In them, the former world number 1 player will look back at his tennis career, sharing anecdotes and insights on life on tour, the circuit and beyond.

“In conversation with sports broadcaster Andrew Cotter, they’ll recount intimate and untold moments from Andy’s career,” a description of the show promises. “Having decided to retire after his final professional tournament at the 2024 Paris Olympics, Andy is going to explore what life is like off the court.”

Murray won three Grand Slam singles titles — two at Wimbledon, one at the U.S. Open — as well as two Olympic gold medals.

His show will bring the star to three cities throughout the U.K. grass court season. Kicking off with the debut this Wednesday, June 18, at the SEC Armadillo in Glasgow, the city where Murray was born, it will travel to the Playhouse in Edinburgh the following day, before heading to the Eventim Hammersmith Apollo in London’s Hammersmith neighborhood on Saturday, June 21. The grand final is set for Sunday, June 29, the night before the Wimbledon Championships, at the New Wimbledon Theatre.

The Edinburgh appearance sold out about 20 minutes after the general sale of tickets started, Hammersmith sold out within a day, and the Wimbledon show sold out in less than one hour.