While Aryna Sabalenka continues to dominate the WTA Tour as the World No. 1 — with multiple Grand Slam titles, explosive power, and a fan-favorite personality — she’s been making waves far beyond the baseline. In recent years, the Belarusian star has steadily built an impressive portfolio of brand ambassadorships, transitioning from core tennis sponsors to high-profile luxury, lifestyle, and global partnerships.
One of her most exciting recent moves came in January 2026, when Emirates Airlines named her their first-ever dedicated tennis ambassador. This multi-year deal highlights Sabalenka’s longstanding connection to Dubai as her training hub and aligns perfectly with her pursuit of excellence. To celebrate, she helped unveil a stunning Grand Slam-branded Emirates A380 jet featuring the Australian Open, Roland Garros, Wimbledon, and the US Open — a true fusion of tennis and luxury travel.
Here she is stepping off the iconic jet, ready to conquer the courts:
Sabalenka’s off-court glow-up doesn’t stop there. In late 2024, she joined the elite “friends of the brand” roster at luxury watchmaker Audemars Piguet, a partnership that went viral when she rocked a rainbow-colored Royal Oak Offshore Chronograph during her US Open celebrations. It’s a perfect match for her relentless drive and style.
She also became a global ambassador (and minority shareholder) for IM8, the health-supplement brand co-founded by David Beckham in June 2025, adding wellness and fitness to her lineup. Other notable deals include Electrolit (hydration, starting August 2025), Maestro Dobel Tequila, Oakberry acai, Whoop wearables, and longtime partners like Nike (with her first solo ad dropping in 2025) and Wilson.
From high-fashion editorials to powerful campaigns, Sabalenka’s charisma shines through in these stunning off-court moments:
Despite some discussions about her endorsement earnings not yet matching her on-court dominance (due to factors like nationality and market dynamics), Sabalenka’s star is rising fast. With her switch to Naomi Osaka’s EVOLVE agency in 2025 and these major partnerships, she’s proving her power extends well beyond the tennis court. Fans can’t wait to see what glamorous collaborations come next as she chases more titles in 2026 and beyond!
