Camila Giorgi is inspiring a new generation of dual-threat athletes/models

This is a smart move by the sport of tennis. Camila’s a model with more than 700k Instagram followers. She doesn’t want to hit the court anymore and compete, but she can still be involved in the game.

A following that large is going to get some attention and put asses in the seats and eyeballs on the sport. For instance, who but the hardcore tennis fans knew that the Argentina Open was taking place this week?

The answer is not a lot. But now, you throw a “retired tennis player turned lingerie model is covering the event” headline out there and suddenly a lot more people are at least aware and that’s a start.

This is how other dual-threat athletes/models decide to pick up a racket. Several years ago now, we thought Camila had a chance to be the next Maria Sharapova.

Did she reach those heights? Maybe not, but she put in the effort. That’s how you bridge the gap.

With any luck, she’ll inspire the next Camila Giorgi who is out there tearing it up right now waiting to be discovered. Then we’ll have the next Maria Sharapova-like force to contend with.